On the evening of July 24th, “Chunxi Six Mascots - I AM HERE Live Stream on the Water 'Romantic' Premiere” was held in Jinjiang District, Chengdu. The event adopted a live stream model combining “cultural IP + multi-scenario + immersive experience”, where “Tang Dynasty’s A-lister” Li Bai and “Chunxi’s A-lister” Chunxi Six Mascots had a cross-temporal collaboration, guiding 22,000 viewers on a virtual tour of Jin River’s scenic beauty and the charm of intangible cultural heritage. The event successfully created a cultural feast where tradition and modernity complemented each other.
Host and “Li Bai” are Introducing Famous Landmarks Along Jin River
The event began at Shuijingfang Wharf, where the host and “Li Bai”, a popular NPC from the “Night Tour of Jin River”, embarked on a ship together. They become “online tour guides” for “The Six Mascots’ Night Adventure on Jin River”, leading the audience to admire renowned cultural landmarks along the river, such as Hejiang Pavilion, Anshun Bridge, and Chengdu Twelve Monthly Fairs Museum, while vividly telling their histories. This immersive experience made viewers feel as if they were traveling through tides of time of Jin River, deeply appreciating its rich heritage and diverse cultural charm.
“Chunxi Six Mascots” Standees
As the ship docked at Dongmen Wharf, the host and “Li Bai” disembarked and headed to Chengdu Twelve Monthly Fairs Museum. At the gate, a set of adorable panda standees immediately caught the audience’s attention. Soon after, the third “online tour guide” of the live stream -“Mei Mei”, the Wudan role of Sichuan opera and one of the Chunxi Six Mascots - marked her live stream debut.
Panda “Mei Mei” Introduces “Chunxi Six Mascots”
“Mei Mei”, the host, and “Li Bai” formed a lovely “promotion team”, unveiling the origin of “Chunxi Six Mascots”. As a cultural IP meticulously crafted by CHENGDU XINGJIN COMMERCIAL INVESTMENT SERVICE CO., LTD. for the Chunxi Road, the “Chunxi Six Mascots” blend Chengdu’s panda culture with Sichuan opera roles, reinventing traditional culture through modern design to create a distinctive and fashionable brand image.
“I AM HERE Chunxi · Jin River Ever Bright Festival”Live Stream
As the core operator of an international first-class shopping district and the “chief operator” of Chunxi Road, CHENGDU XINGJIN COMMERCIAL INVESTMENT SERVICE CO., LTD. leverages “debut economy” as its engine, adhering to a trinity operational model of “IP content incubation - digital scenario construction – media resource integration”. The company has successfully incubated original IPs like “Chunxi Six Mascots”, amplifying the shopping district’s brand influence and exploring a viable path for traditional shopping district’s digital transformation. This initiative sets a benchmark for upgrading commercial spaces through cultural IPs, further solidifying XINGJIN’s leading position in the development of smart commercial districts.
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